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		<title>Ark VFX news</title>
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				<title>Ark finishes a monster ad for the Jamesons Film Festival in Dublin</title>
				<link>http://www.arkvfx.net//stories/34_JAMESONS_DUBLIN_INTERNATIONAL_FILM_FESTIVAL</link>
				<guid>http://www.arkvfx.net//stories/34</guid>
				<description>This was an interesting one! A huge conglomeration of director&amp;#39;s chairs turns into a giant walking monster, stalking the streets of a city somewhere between New York and Dublin... a mixture of live action and CG on an epic scale.</description>
				<pubDate>Mon, 01 Feb 2010 00:00:00 +0000</pubDate>
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				<title>Ark completes new Bucking Bronco ad for Kelloggs</title>
				<link>http://www.arkvfx.net//stories/33_COCOPUPPETS</link>
				<guid>http://www.arkvfx.net//stories/33</guid>
				<description>Ark completes another TV spot for Kelloggs, this one features a puppet boy trying to stay on a bucking bronco desk. We had fun making this one with a mocap session with real puppet and three puppeteers!</description>
				<pubDate>Thu, 28 Jan 2010 00:00:00 +0000</pubDate>
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				<title>MTV BASEJUMPING</title>
				<link>http://www.arkvfx.net//stories/35_MTV_BASEJUMPING</link>
				<guid>http://www.arkvfx.net//stories/35</guid>
				<description>This one is a real departure for us - a cel shaded abstract animation for an ident for MTV. Produced in collaboration with Universal Everything.</description>
				<pubDate>Thu, 17 Dec 2009 00:00:00 +0000</pubDate>
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				<title>We meet the Cocopops cave people again, this time it's bowling!</title>
				<link>http://www.arkvfx.net//stories/32_BOWLED_OVER</link>
				<guid>http://www.arkvfx.net//stories/32</guid>
				<description>&lt;p&gt;The latest in the Cocopops series, we meet the prehistoric cave people again, but this time it&amp;#39;s bowling with Rocks! &lt;/p&gt;</description>
				<pubDate>Mon, 21 Sep 2009 00:00:00 +0100</pubDate>
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				<title>Ark completes animated trailer for Overlord 2</title>
				<link>http://www.arkvfx.net//stories/31_MORE_MINIONS_</link>
				<guid>http://www.arkvfx.net//stories/31</guid>
				<description>Another look into the world of the Overlord and his minions, this is a 90 second animated CG trailer for Triumph, the developers of the hit X360 Overlord series.</description>
				<pubDate>Sun, 20 Sep 2009 00:00:00 +0100</pubDate>
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				<title>BIONIC ARM FOR CAPCOM</title>
				<link>http://www.arkvfx.net//stories/30_BIONIC_ARM_FOR_CAPCOM</link>
				<guid>http://www.arkvfx.net//stories/30</guid>
				<description>Working in collaboration with the Head First agency in Manchester, Ark created an HD animated lab version of the Bionic Commando arm in this game trailer for Capcom&amp;#39;s PC/PS3/X360 update of this classic shooter.</description>
				<pubDate>Wed, 22 Apr 2009 00:00:00 +0100</pubDate>
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				<title>ARK COMPLETES FOUR FOR KELLOGGS</title>
				<link>http://www.arkvfx.net//stories/29_ARK_COMPLETES_FOUR_FOR_KELLOGGS</link>
				<guid>http://www.arkvfx.net//stories/29</guid>
				<description>&lt;p&gt;Ark VFX has just completed its largest TV advertising campaign yet for Kelloggs&amp;#39; well known Coco Pops brand.&lt;/p&gt;&lt;p&gt;We produced a series of four 30 second animated TV commercials for the breakfast cereal featuring spaceships, rock-throwing cavemen, dancing milkmen and even milk bathing hippos!  &lt;br /&gt;&lt;/p&gt;</description>
				<pubDate>Tue, 02 Dec 2008 00:00:00 +0000</pubDate>
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				<title>ARK SKETCHBOOK ONLINE</title>
				<link>http://www.arkvfx.net//stories/25_ARK_SKETCHBOOK_ONLINE</link>
				<guid>http://www.arkvfx.net//stories/25</guid>
				<description>&lt;p&gt;We&amp;#39;ve just added a new feature to the website called the Sketchbook. This is where you can come and view a good selection of our concept art, paintings and 3D work.&lt;/p&gt;&lt;p&gt;Due to the nature of the industry, this type of production art hardly ever gets shown outside of the studio, which is a shame because it’s actually where our job begins and is probably the most important stage of a project. &lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
				<pubDate>Wed, 06 Aug 2008 00:00:00 +0100</pubDate>
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				<title>ARK COMPLETES EMPIRE TRAILER</title>
				<link>http://www.arkvfx.net//stories/19_ARK_COMPLETES_EMPIRE_TRAILER</link>
				<guid>http://www.arkvfx.net//stories/19</guid>
				<description>&lt;p&gt;We&amp;#39;ve just completed a stunning new trailer for the E3 showing of Empire Total War. This is the latest in the massively successful Total War franchise, developed by The Creative Assembly and published by Sega.&lt;/p&gt;&lt;p&gt;The demanding brief was to create battle scenes from 5 different eras on land and at sea, to reflect the diverse content of the game.&lt;/p&gt;</description>
				<pubDate>Tue, 15 Jul 2008 00:00:00 +0100</pubDate>
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				<title>A BOWL FULL OF FUN!</title>
				<link>http://www.arkvfx.net//stories/2_A_BOWL_FULL_OF_FUN_</link>
				<guid>http://www.arkvfx.net//stories/2</guid>
				<description>&lt;p&gt;We've just completed another CG TV commercial, this one for the Kellogs breakfast cereal Cocopops. In this case the Moons and Stars variety. We directed the live action filming and did all the spacey CG animation. Have to say though we didn't do the monkey!&lt;/p&gt;</description>
				<pubDate>Fri, 20 Jun 2008 00:00:00 +0100</pubDate>
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				<title>UPDATED SHOWREEL</title>
				<link>http://www.arkvfx.net//stories/1_UPDATED_SHOWREEL</link>
				<guid>http://www.arkvfx.net//stories/1</guid>
				<description>&lt;p&gt;This is the latest and greatest showreel, highlights of all Ark&amp;#39;s best work over the history of the studio. &lt;/p&gt;</description>
				<pubDate>Sun, 01 Jun 2008 00:00:00 +0100</pubDate>
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				<title>JOIN THE NAVY!</title>
				<link>http://www.arkvfx.net//stories/3_JOIN_THE_NAVY_</link>
				<guid>http://www.arkvfx.net//stories/3</guid>
				<description>Ark has been working on lots of interesting stuff, unfortunately much of it can&amp;#39;t be revealed yet. One job that can though, is this all-CG recruitment ad for the Singapore Navy. &lt;a href=&quot;http://www.mindef.gov.sg/navy/careers/flash/&quot; target=&quot;_blank&quot;&gt;&lt;/a&gt;</description>
				<pubDate>Tue, 01 Jan 2008 00:00:00 +0000</pubDate>
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				<title>ARK CREATES AN ISLAND</title>
				<link>http://www.arkvfx.net//stories/23_ARK_CREATES_AN_ISLAND</link>
				<guid>http://www.arkvfx.net//stories/23</guid>
				<description>&lt;p&gt;In a challenging collaborative brief, we had to create a low-flying introductory approach shot to the Pacific island location for the next version of the top-selling PS3 racer, Motorstorm.&lt;/p&gt;&lt;p&gt;One of the most complex shots we&amp;#39;ve created to date, the final version consist of many layers of effects to create the final illusion. &lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
				<pubDate>Sat, 15 Dec 2007 00:00:00 +0000</pubDate>
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