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		<title>Ark VFX news</title>
		<link>http://www.arkvfx.net/</link>
		<description>ArkVFX news</description>
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				<title>ITS RAINING COCO POPS!</title>
				<link>http://www.arkvfx.net//stories/27_ITS_RAINING_COCO_POPS_</link>
				<guid>http://www.arkvfx.net//stories/27</guid>
				<description>&lt;p&gt;This time the protagonists are dancing milkmen!&lt;/p&gt;&lt;p&gt;This is the third TV ad that ark have created for Cocopops and involved motion-capturing a dance routine specially choreographed for the AD.&lt;/p&gt;&lt;p&gt;All the modelling, rigging, facial animation and rendering were completed in-house at Ark. &lt;br /&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
				<pubDate>Fri, 17 Oct 2008 00:00:00 +0100</pubDate>
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				<title>ARK COCO CAVEMEN ROCK!</title>
				<link>http://www.arkvfx.net//stories/26_ARK_COCO_CAVEMEN_ROCK_</link>
				<guid>http://www.arkvfx.net//stories/26</guid>
				<description>&lt;p&gt;We&amp;#39;ve just completed another TV Ad for the Kelloggs Cocopops brand. This time it&amp;#39;s for Coco Rocks. &lt;/p&gt;&lt;p&gt;No cavemen were hurt during the making of this commercial... &lt;br /&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
				<pubDate>Fri, 29 Aug 2008 00:00:00 +0100</pubDate>
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				<title>ARK SKETCHBOOK ONLINE</title>
				<link>http://www.arkvfx.net//stories/25_ARK_SKETCHBOOK_ONLINE</link>
				<guid>http://www.arkvfx.net//stories/25</guid>
				<description>&lt;p&gt;We&amp;#39;ve just added a new feature to the website called the Sketchbook. This is where you can come and view a good selection of our concept art, paintings and 3D work.&lt;/p&gt;&lt;p&gt;Due to the nature of the industry, this type of production art hardly ever gets shown outside of the studio, which is a shame because it’s actually where our job begins and is probably the most important stage of a project. &lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
				<pubDate>Wed, 06 Aug 2008 00:00:00 +0100</pubDate>
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				<title>ARK COMPLETES EMPIRE TRAILER</title>
				<link>http://www.arkvfx.net//stories/19_ARK_COMPLETES_EMPIRE_TRAILER</link>
				<guid>http://www.arkvfx.net//stories/19</guid>
				<description>&lt;p&gt;We&amp;#39;ve just completed a stunning new trailer for the E3 showing of Empire Total War. This is the latest in the massively successful Total War franchise, developed by The Creative Assembly and published by Sega.&lt;/p&gt;&lt;p&gt;The demanding brief was to create battle scenes from 5 different eras on land and at sea, to reflect the diverse content of the game.&lt;/p&gt;</description>
				<pubDate>Tue, 15 Jul 2008 00:00:00 +0100</pubDate>
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				<title>A BOWL FULL OF FUN!</title>
				<link>http://www.arkvfx.net//stories/2_A_BOWL_FULL_OF_FUN_</link>
				<guid>http://www.arkvfx.net//stories/2</guid>
				<description>&lt;p&gt;We've just completed another CG TV commercial, this one for the Kellogs breakfast cereal Cocopops. In this case the Moons and Stars variety. We directed the live action filming and did all the spacey CG animation. Have to say though we didn't do the monkey!&lt;/p&gt;</description>
				<pubDate>Fri, 20 Jun 2008 00:00:00 +0100</pubDate>
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				<title>UPDATED SHOWREEL</title>
				<link>http://www.arkvfx.net//stories/1_UPDATED_SHOWREEL</link>
				<guid>http://www.arkvfx.net//stories/1</guid>
				<description>&lt;p&gt;This is the latest and greatest showreel, highlights of all Ark&amp;#39;s best work over the history of the studio. &lt;/p&gt;</description>
				<pubDate>Sun, 01 Jun 2008 00:00:00 +0100</pubDate>
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				<title>JOIN THE NAVY!</title>
				<link>http://www.arkvfx.net//stories/3_JOIN_THE_NAVY_</link>
				<guid>http://www.arkvfx.net//stories/3</guid>
				<description>Ark has been working on lots of interesting stuff, unfortunately much of it can&amp;#39;t be revealed yet. One job that can though, is this all-CG recruitment ad for the Singapore Navy. &lt;a href=&quot;http://www.mindef.gov.sg/navy/careers/flash/&quot; target=&quot;_blank&quot;&gt;&lt;/a&gt;</description>
				<pubDate>Tue, 01 Jan 2008 00:00:00 +0000</pubDate>
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				<title>ARK CREATES AN ISLAND</title>
				<link>http://www.arkvfx.net//stories/23_ARK_CREATES_AN_ISLAND</link>
				<guid>http://www.arkvfx.net//stories/23</guid>
				<description>&lt;p&gt;In a challenging collaborative brief, we had to create a low-flying introductory approach shot to the Pacific island location for the next version of the top-selling PS3 racer, Motorstorm.&lt;/p&gt;&lt;p&gt;One of the most complex shots we&amp;#39;ve created to date, the final version consist of many layers of effects to create the final illusion. &lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
				<pubDate>Sat, 15 Dec 2007 00:00:00 +0000</pubDate>
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				<title>ARK JOINS THE CLUB</title>
				<link>http://www.arkvfx.net//stories/24_ARK_JOINS_THE_CLUB</link>
				<guid>http://www.arkvfx.net//stories/24</guid>
				<description>&lt;p&gt;This project involved the development of mo-capped cut-scenes and intro movies for Bizarre Creations arcade shooter for Sega; “The Club”.&lt;/p&gt;&lt;p&gt;Our scenes gave each of the 8 characters a backstory, both introducing them and showing how they attempt to beat the system in the end.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
				<pubDate>Thu, 15 Nov 2007 00:00:00 +0000</pubDate>
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				<title>ARK COMMANDS MINIONS!</title>
				<link>http://www.arkvfx.net//stories/5_ARK_COMMANDS_MINIONS_</link>
				<guid>http://www.arkvfx.net//stories/5</guid>
				<description>&lt;p&gt;We also recently completed another videogame intro movie, this time for the upcoming Xbox 360 title  &lt;a href=&quot;http://www.codemasters.co.uk/overlord/&quot; target=&quot;_blank&quot;&gt;Overlord&lt;/a&gt; developed by  &lt;a href=&quot;http://www.triumphstudios.com/&quot; target=&quot;_blank&quot;&gt;Triumph&lt;/a&gt;  for  &lt;a href=&quot;http://www.codemasters.co.uk/&quot; target=&quot;_blank&quot;&gt;Codemasters.&lt;/a&gt;&lt;/p&gt;&lt;p&gt;This was created by painstakingly building hi-definition cinematic quality models from the realtime game versions. The Overlord himself was particularly challenging with his multiplate articulating armour. Much research was conducted at the Royal Armouries!&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;a href=&quot;http://www.codemasters.co.uk/&quot; target=&quot;_blank&quot;&gt;&lt;/a&gt;</description>
				<pubDate>Tue, 01 May 2007 00:00:00 +0100</pubDate>
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				<title>ARK KICKS UP A STORM</title>
				<link>http://www.arkvfx.net//stories/22_ARK_KICKS_UP_A_STORM</link>
				<guid>http://www.arkvfx.net//stories/22</guid>
				<description>&lt;p&gt;This was a major project for Sony Computer Entertainment and Evolution Studios for the award-winning PS3 video game Motorstorm. Ark produced over 120 seconds of HD video depicting the wild and exuberant Motorstorm festival.&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Motorstorm is Copyright © 2006 Sony Computer Entertainment Europe Ltd. All Rights Reserved &lt;br /&gt;&lt;/p&gt;</description>
				<pubDate>Tue, 10 Oct 2006 00:00:00 +0100</pubDate>
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				<title>ARK CLEANS UP WITH CIF</title>
				<link>http://www.arkvfx.net//stories/7_ARK_CLEANS_UP_WITH_CIF</link>
				<guid>http://www.arkvfx.net//stories/7</guid>
				<description>&lt;p&gt;Ark VFX was commissioned by Lowe Worldwide to produce a live-action/animated sci-fi style ad for Cif Oven Cleaner.&lt;/p&gt;&lt;p&gt;The Surface Explorer was shot on HD video at Black Island studios against a green screen. Everything else you see is CG. &lt;br /&gt;&lt;/p&gt;</description>
				<pubDate>Fri, 30 Jun 2006 00:00:00 +0100</pubDate>
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				<title>DRIVER PARALLEL LINES</title>
				<link>http://www.arkvfx.net//stories/9_DRIVER_PARALLEL_LINES</link>
				<guid>http://www.arkvfx.net//stories/9</guid>
				<description>&lt;p&gt;This is one of Ark&amp;#39;s biggest projects to date, over 30 minutes of full cinematic quality animation for the latest installment in Atari and Reflections&amp;#39; Driver series, equivalent in running time to a third of a full feature-film. Sixteen separate linking scenes were created; to introduce new characters, give out mission instructions, expose plot twists and advance the game&amp;#39;s storyline. The game takes place in both 1978 and 2006, and the brief was to capture the look of both eras. An unlikely cast of over 32 characters were all modelled in painstaking detail, a cast that included pimps, geeks, strippers, an ex-military type, and even a corrupt police chief. &lt;/p&gt;</description>
				<pubDate>Wed, 12 Apr 2006 00:00:00 +0100</pubDate>
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